Brand Strategist and Web Designer

13 years across PR, Content Strategy & Design

A digital infographic promoting a company's integrated business solutions featuring sections on core functions, testimonials, service offerings, the Mosaic model, and a scalable back office. The design includes company logos, images of people working, and navigation elements for further engagement.

Mosaic, Fractional Execs
Design with Knapsack Creative

Website homepage for Dina Saalisi, featuring a woman with long curly hair in a garden, sitting at a table with flowers and books, with headings about embracing divine power, books related to healing and self-discovery, and an event section with an outdoor audience.

Dina Saalisi, Author
Brand and Web Design

Screenshot of Anna Grace Nwosu's art portfolio website showing photographs of ceramics and pottery, along with a portrait of the artist, with a minimalist design and soft color palette.

Anna Grace Nwosu, Artist
Brand and Web Design

A website homepage for Il Bambina Vintage featuring a person with curly hair lying on a sofa, looking at a phone, wearing a cream jacket with a pink and purple flower patch on the back. The site has playful flower graphics, a call-to-action button, and an image of a woman in a purple dress with long hair, sitting on a bed and looking at a woman in a blue dress standing in a room with large windows. There are color swatches below the images.

Il Bambina Vintage
Brand, Web Design + Signage

I am a strategic brand architect who blends 12 years of multi-disciplinary expertise in PR, digital marketing, copywriting, and design to help visionary entrepreneurs and creative professionals build magnetic brands. I help you gestate your creative ideas, methodically daydream, strategically monetize your brand, and prime your passion projects for results.

Together, we'll set your brand up for success when it reaches the warm light of day.

Cover of a book titled "The Art of Flower Therapy" by Dina Saalisi, featuring pink and white flower petals in a glass bowl and pink blossoms against a dark background.
A woman with long dark hair sitting on a wooden bench against a white brick wall, wearing a striped blouse and black polka dot pants, looking to the side.
Logo with initials 'JS' inside a circle, the words 'JENA SOPHIA' with 'JENA' in black and 'SOPHIA' in light gray, and the tagline 'BEYOND THE BELIEF' underneath.
Collage featuring Marine Mammal Center activities: top shows rescue team walking on the beach with rescue shields; bottom left shows a veterinarian examining a seal; bottom right shows a seal pup in water; center displays the Marine Mammal Center log
A woman with wavy blonde hair and blue eyes sitting against a plain light background, wearing a beige sweater and a gold chain necklace, with her left arm resting on her head and looking at the camera.
Background with a gradient of pastel colors and white text that reads 'The Luna Collective'.
A smiling man wearing a dark gray T-shirt with 'Atomic Business Coaching' logo, standing indoors with several people in the background.
Two women smiling and hugging outdoors in a park on a sunny day.
Blue background with white text reading 'Sea Save Foundation' and a simple line drawing of a dolphin jumping out of water.
A young man with a beard and short hair, wearing a gray t-shirt, sitting at a wooden table in a rustic, warmly lit room, drinking a dark beverage from a glass, with an open magazine or menu on the table.
Book cover titled "HeART Healing for Radiant Living" with a turquoise background, a large pink heart, a hummingbird, and decorative gold and white accents.
A woman with long, wavy brown hair, wearing a white strapless top, standing near a wall with small square windows, looking to her left.

Results

Successfully launched client course with $35k+ revenue - oversaw copy for digital and social, managed live online event, boosted event participation

Built out branding capabilities for clients: naming, campaigns, strategy, and visual guidelines to increase autonomous insight-driven branding

Reworked existing brand style and writing guidelines for digital and social, established new brand guides from ground zero

Launched dozens of client’s first Facebook, Instagram, Pinterest, and TikTok accounts and consistently built engaged followers in 6 months within scope and budget

Created PR and content campaigns, consistently exceeding KPIs and platform benchmarks

Led brand strategy with a social focus for SipEzy Straws, worked directly with C-Suite execs, wrote marketing proposal to accompany pitch for a $250k investment

Hosted The Mystic Biz Summit, an online summit curated with 16 notable guest teachers, provided content direction and marketing materials, edited course content

Built strategic relationships to grow the platforms of The Mystic Biz Summit guest teachers generate more revenue for all involved

Led multiple book projects that included ghostwriting, concept and storyboarding, writing outlines, editing, and book coaching

Managed music production, video and photo shoots with teams of up to 7, consistently kept events on schedule and on budget

Participated in group screenwriting projects and led creative direction from initial concept and storyboarding to first draft, table reads, and final revisions

A webpage with a yellow and orange sunflower background at the top, titled 'Guiding You Through Change with Confidence, Clarity and Compassion.' The page features an image of a smiling woman in a colorful patterned dress, standing outdoors on sand with a beach and sunset in the background. The text discusses themes of personal growth and change, with sections encouraging readiness for change and exploration of emotional challenges.

Angela Colville Coaching
Design and Development

A travel website homepage featuring scenic images of nature, cityscapes, and leisure activities, with sections about travel planning and resources.

Hopper Travels
Web Development

A website homepage for Karen 'Kamali' featuring books, a woman with gray hair smiling in a green outdoor setting, and various sections about her life, work, and offerings in radiant living and emotional freedom.

Karen Corona, Author
Design and Development

Website homepage for Kaya, featuring a collage of six women with their names and titles, a section about the company's mission to improve healthcare innovation, and images of team members and digital content.

Kaya Ventures
Web Development

Rachel Leedom Brand Strategy and Creative Direction

“Serious art is born from serious play. Progress, not perfection, is what we should be asking of ourselves. Survival lies in sanity, and sanity lies in paying attention...the capacity for delight is the gift of paying attention. Creativity occurs in the moment, and in the moment, we are timeless.”

— Julia Cameron, The Artists Way

About Rachel