Results

Successfully launched client course with $35k+ revenue - oversaw copy for digital and social, managed live online event, boosted event participation

Built out branding capabilities for clients: naming, campaigns, strategy, and visual guidelines to increase autonomous insight-driven branding

Reworked existing brand style and writing guidelines for digital and social, established new brand guides from ground zero

Launched dozens of client’s first Facebook, Instagram, Pinterest, and TikTok accounts and consistently built engaged followers in 6 months within scope and budget

Created PR and content campaigns, consistently exceeding KPIs and platform benchmarks

Led brand strategy with a social focus for SipEzy Straws, worked directly with C-Suite execs, wrote marketing proposal to accompany pitch for a $250k investment

Hosted The Mystic Biz Summit, an online summit curated with 16 notable guest teachers, provided content direction and marketing materials, edited course content

Built strategic relationships to grow the platforms of The Mystic Biz Summit guest teachers generate more revenue for all involved

Led multiple book projects that included ghostwriting, concept and storyboarding, writing outlines, editing, and book coaching

Managed music production, video and photo shoots with teams of up to 7, consistently kept events on schedule and on budget

Participated in group screenwriting projects and led creative direction from initial concept and storyboarding to first draft, table reads, and final revisions