Hi, good people. I'm a multi-disciplinary Brand Strategist, Designer, and Private Consultant. I am also a Web Designer with Knapsack Creative. My eclectic background in PR, digital marketing, content strategy, copywriting, and design has given me a unique perspective on brand building. Rather than working in silos, I've seen how these elements interconnect to create powerful brand experiences.

Somewhere north of 13 years ago, I began working with my mother's PR agency for thought leaders in the realms of health, wellness, relationships, parenting, business, and spirituality. Through my work with her firm, Leedom PR, I edited content for dozens of highly esteemed authors, working directly with the editors of prominent websites like MindBodyGreen, Bustle, YourZenMama, SheKnows Media, and more.

My father, a web designer and digital marketing specialist, nurtured my creative streak from a young age. I made my first website at 10 years old, and by 18, I began working with local clients so I could leave my receptionist job at Massage Envy. Not that it was easy to walk away from a free monthly massage. I've never walked a traditional path. From writing music to screenplays, fantasy novels, and poetry, my creative embers never burn out. My analytical, science-loving mind was convinced I would be a marine biologist growing up (stay tuned for a late-in-life plot twist), while my artistic and emotionally-dramatic side was drawn to theater and performing. Basically, I’ve always lived a little bit in a lot of worlds.

Making sense of chaos and seeing through-lines that others don’t is my specialty. My neurodivergence enables me to see things from weird, unconventional angles. All of this has allowed me to elevate design, strategize game plans, and harmonize messiness, regardless of industry. I simply love helping people who also want to break free from the norm and bravely redefine the boundaries of their creativity.